Transactional Video On Demand (TVOD) is a type of video streaming service in which users pay a one-time fee to rent or purchase individual titles for a limited amount of time, typically 48 hours to 30 days. This model is different from the subscription-based video on demand (SVOD) services like Netflix, where users pay a monthly fee to access a large library of content. TVOD services allow users to purchase or rent individual movies and TV shows, often on an à la carte basis, and watch them as many times as they want within the rental period. Some popular examples of TVOD services include iTunes, Google Play, and Amazon Video.
TVOD is usually a supplement to an SVOD strategy. Examples of TVOD models include Amazon Prime Video or Google Play.