VAST (Video Ad Serving Template) is a widely adopted industry standard for serving video advertisements in a consistent and manageable way. It's an XML-based markup language that defines a standard structure for video ad requests and responses between ad servers and video players.
VAST enables ad servers to communicate the relevant information about a video ad, such as its creative assets, duration, and tracking events, to video players. This information allows video players to display the ad in a consistent and predictable way, regardless of the player technology or platform.
VAST is supported by many leading video platforms, including YouTube, Vimeo, and most major online video publishers, making it an essential technology for delivering video advertisements at scale.
With VAST, advertisers can ensure their video ads are delivered to the right audience, and that the ad experience is consistent and engaging for viewers. This makes VAST an important part of the video advertising ecosystem and a critical tool for video advertising success.
IAB (Interactive Advertising Bureau) VAST website: https://iabtechlab.com/standards/vast/
VAST Samples: https://vastsamples.com/
Google Web Designer VAST Guide: https://support.google.com/webdesigner/answer/3285055?hl=en
Brightcove VAST Support: https://support.brightcove.com/vast-video-advertising
JW Player VAST Support: https://support.jwplayer.com/articles/what-is-vast-video-ad-serving-template/