Server-Side Ad Insertion (SSAI) is a technology used in digital video to enable the seamless integration of advertisements into video content. SSAI works by combining the video content and advertisements on the server side before they are delivered to the viewer's device. This ensures that the video stream remains uninterrupted, and the ads are inserted into the video stream at the appropriate times.
In comparison to client-side ad insertion, SSAI provides a more reliable and efficient ad experience, as it eliminates the need for the viewer's device to process the ad content. SSAI is becoming increasingly popular as a way to deliver video ads, as it allows for a better user experience, better monetization of video content, and improved measurement of ad delivery.
Here are some useful resources for learning more about Server-Side Ad Insertion (SSAI):
OpenX - Server Side Ad Insertion (SSAI) Explained: https://www.openx.com/resources/server-side-ad-insertion-ssai-explained/
Video Advertising Bureau (VAB) - Server Side Ad Insertion (SSAI): https://vab.com/ssai/
Brightcove - Server-Side Ad Insertion (SSAI): https://www.brightcove.com/en/video-advertising/server-side-ad-insertion-ssai
IAB Tech Lab - Server Side Ad Insertion (SSAI) Working Group: https://www.iab.com/working-groups/server-side-ad-insertion-ssai-working-group/
Streaming Video Alliance - Server Side Ad Insertion (SSAI): https://www.streamingvideoalliance.org/server-side-ad-insertion-ssai/
These resources should provide a good starting point for learning more about SSAI, including its benefits, challenges, and best practices for implementation.
Server-side Ad Insertion (SSAI) is a method of ad delivery that enables streaming providers to seamlessly blend ads into their content, resulting in a seamless viewing experience for the end user. If you're interested in getting started with SSAI, here are the steps you can take:
Determine your ad requirements: First, assess your ad requirements, including the types of ads you want to run (pre-roll, mid-roll, post-roll), ad frequency, ad duration, and ad formats (video, display, etc.).
Choose a SSAI provider: There are many SSAI providers to choose from, including SpotX, FreeWheel, and Google Ad Manager. Research different providers and compare their features, pricing, and reputation to find the best fit for your needs.
Integrate the SSAI solution: Work with your chosen SSAI provider to integrate their solution into your streaming infrastructure. This may involve modifying your existing content delivery network (CDN) or creating a new one.
Configure ad delivery: Once the SSAI solution is integrated, configure your ad delivery settings, including ad targeting, ad frequency, and ad format. You may also need to create custom ad templates to display your ads.
Test and launch: Test your SSAI implementation thoroughly to ensure that ads are being delivered as expected and that there are no technical issues. Once you're confident that everything is working correctly, you can launch your SSAI solution and start delivering ads to your viewers.
Monitor and optimize: Regularly monitor the performance of your SSAI solution and make adjustments as needed. This could include optimizing ad targeting, adjusting ad frequency, or experimenting with new ad formats.
By following these steps, you can get started with SSAI and take advantage of its many benefits, including improved ad delivery, increased revenue, and enhanced viewer experience.