VPAID (Video Player-Ad Interface Definition) is an industry standard that defines a common interface between video players and in-stream ad units. It provides a standardized way for video players and ad units to communicate and interact with each other, allowing for a better user experience and more effective ad delivery.
VPAID provides a set of APIs that enable video players to perform certain actions, such as resizing the ad unit, tracking ad progress and engagement, and playing, pausing, and stopping ad content. This standardization helps to ensure that video ads are delivered in a consistent and effective manner across different video players and platforms.
VPAID is supported by a number of popular video ad networks and platforms, including Google, Yahoo, and Vungle, making it a widely adopted standard in the digital video advertising industry.
IAB Tech Lab: https://iabtechlab.com/standards/vpaid/
Interactive Advertising Bureau (IAB): https://www.iab.com/guidelines/digital-video-player-ad-interface-definition-vpaid/
DoubleClick by Google: https://support.google.com/richmedia/answer/2672517
JW Player: https://www.jwplayer.com/learn/integration/vpaid-advertising/