(DAU) Daily Active Users

Daily Active Users (DAU) is a metric used in the tech industry to measure the number of unique users who actively engage with a product, such as a mobile app or a website, on a daily basis. DAU is an important metric for companies to track as it provides insight into the usage and engagement levels of their product and can help identify trends and patterns over time. By measuring DAU, companies can understand the level of adoption of their product and make informed decisions about product development and growth strategy.