(CRM) Customer relationship management

Customer Relationship Management (CRM) is a strategy used by businesses to manage interactions with current and potential customers. The goal of CRM is to improve customer satisfaction, loyalty, and retention by streamlining and organizing communications and data across departments, such as sales, marketing, and customer service.

CRM systems typically include software tools that help companies manage customer interactions and data throughout the customer lifecycle, from marketing and sales to post-sales support. This information is stored in a central database, allowing businesses to track customer interactions and better understand their needs and preferences.

By using a CRM, businesses can improve the efficiency of their sales and marketing efforts, build stronger relationships with customers, and gain valuable insights into customer behaviour or and purchasing patterns.