Advanced TV refers to the integration of digital technology with traditional television. It encompasses a range of capabilities and technologies, including:
Targeted advertising: Advanced TV allows advertisers to target specific audiences based on demographic, geographic, and psychographic data.
Addressable advertising: This technology enables advertisers to deliver personalized ads to specific households or devices.
Programmatic TV: This refers to the automated buying and selling of TV ad inventory through real-time bidding.
Interactive TV: Advanced TV enables viewers to interact with TV content using their smartphones or other devices.
Connected TV: Connected TV refers to the integration of TV with the internet, enabling viewers to access online content directly on their TV.
Overall, Advanced TV offers a more personalized and interactive TV viewing experience, as well as greater opportunities for advertisers to reach and engage with their target audiences.